Rants


Antonio
Lead Programmer

Internet Explorer 6 is almost dead! [Hooray!]

Everyone that has ever worked with a website as an owner or developer knows, Internet Explorer 6 is the worst nightmare in town. Our story is no different; we try our best to drop support for it in hopes of constructing better layouts, easier. However, there's always the haunting charts showing you how "relevant" IE6 still is, regardless of the pandemic of headaches and overhead spending it causes.

We preemptively started dropping support for IE6 in October last year, we make sure our websites work in IE6 but we add "friendly" notifications reminding people that they are ruining someone's day by using that extremely outdated browser.

How was it solved?

It takes someone huge and influential to get things moving, this time around Google Docs is officially dropping support for IE6 on March 1st, Youtube (Owned by Google) will drop support March 13 and many will follow. Web Developers are so happy that there is a party being thrown for the occasion, RSVP at ie6funeral.com

From ie6funeral.com:

Internet Explorer Six, resident of the interwebs for over 8 years, died the morning of March 1, 2010 in Mountain View, California, as a result of a workplace injury sustained at the headquarters of Google, Inc. Internet Explorer Six, known to friends and family as "IE6," is survived by son Internet Explorer Seven, and grand-daughter Internet Explorer Eight.

It is a little distressing to know that this isn't the end of IE6's reign of chaos, but it is a huge step in the right direction. We invite everyone to embrace this movement in order for all of us to have a better web experience. The number of people using IE6 is decreasing rapidly (Currently at about 10%).

How you can help

The main route to take is to suggest all of your IE6 users to upgrade to any modern browser. If you have a drupal website you can use the IE6 Update Module to display a notice on top of the user's viewfinder suggesting that their browser might be getting a little old for this. If you're not using Drupal, you can easily add IE6 Update to any website, find the code at ie6update.com

Some people choose not to care about IE6 and let them look at broken sites out of pragmatism (or spite), some don't even serve pages to people using ie6!





Corey
Lead Designer

Don't Believe The Hype: A Guide To Fake Reality

I'm depressed. I'm depressed at how pathetic people are and how the will to believe in something "cool" often derails intellectual debate (even within one's own head). Lately we've been flooded with new cool music, tv programming and movies, often marketed as reality. Unfortunately nearly everything marketed as so, is not. In fact, it's usually not even based in reality. Viral campaigns almost exclusively survive on the concept of it being real, in the moment and making the viewer feel as if he/she "discovered something". So our current generations perception of reality is completely skewed.

Television: Oh, there are so many instances on television it's hard to pinpoint one network as being the worst but i'll try... MTV, remember when you were witty, sarcastic and creative? Remember when your programming was legendary and your name actually stood for Music Television (they have recently dropped the music television from their branding)? Now we're being fed this false reality of Jersey Shore, My Life As Liz and nearly almost every other program on the channel. Let me hit you with some fun info!

(Referring to the fake show My Life As Liz) - Of course MTV doesn't claim that's it real and why would they? Giving viewers the illusion that is in indeed real creates more "credibility"; in and entertainment in the viewers mind. MTV has claimed that all the shows are scripted to a point (except for the Real World Series and the True Life series).

Only two of the 50 reality shows are not scripted. What's more disturbing is not this fact, but how many people believe Liz is just a cute nerd who hates the popular girls at her school. Not only is the acting embarrassingly bad but the plots are completely predictable and reek of "old man perception of highschool". TV is not alone in it's false reality marketing... not by a long shot.

Movies: Fortunately movies are almost always assumed fake so a few have to push the concept further with poor filming and dialogue to really sell it! Usually in the Found Footage genre, there have been several sinners in fake reality movies starting with items like Cannibal Holocaust and more recently with Blair Witch, Paranormal Activity, The Poughkeepsie Tapes and Incident in Lake County. Almost all these films experienced minor success virally and we're planned to do so. These seemingly underground movies have even gone so far as to omit credits in it's attempt to deceive the viewer. Some good advice, if it's on your local big screen- a lot of people had to fund and produce this, it's not real.

Internet: Now the biggest sinner of them all, but also the hardest to detect. The internet has hundreds of REAL viral breakouts (mostly on youtube) but every now and then there are complete fakes. The latest is this:

At first glance it's the coolest thing ever! Ironic rap, "interweb" lingo, and Napoleon Dynamite-esque persona's (out of touch and in their own reality). I've been shown this video several times already from eager friends showing the newest fad. I usually don't take issue with these trends and usually even laugh with everyone, but fake/planned/marketed viral video is not fun for me. If you can't tell, this group is completely a farce...
The original group "Max Normal TV" was a hailed as the Ali G of South Africa and not only have his tattoos been proven fake but the production and major label kind of bring up the question, who's behind this? Also the director of the in the moment video you saw before happens to be a major director for the likes of Coca Cola and other major brands. It's all playing into the idea of fake reality, viral marketing and "you saw it first" mentality. Die Antwoord are currently in talks for a major tour (with major cash)- the plan worked! So congrats, the club will be packed with eager naive hipsters believing they are part of the joke while in reality the joker is laughing at them.

As ironic Next Gen reality star Flava Flav once said (in his original and meaningful group Public Enemy), "Don't believe the hype". Start questioning what you believe in (media wise)- Question who you give your money to. Question what makes up your identity. They know their lifespan is short when using a gimmick, but they will milk you for everything you got before you can put it in the guilty pleasure (out of embarrassment) section of your brain.





Antonio
Lead Programmer

Cultivate Teams, Not Ideas

How much is a good idea worth? According to Derek Sivers, not much:

It's so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.) To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000. That's why I don't want to hear people's ideas. I'm not interested until I see their execution.

Read more [via Coding Horror]




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Antonio
Lead Programmer

5 Steps to a Successful Launch

Google loves to brag about the amount of websites they have indexed. The part that no one talks about is how relevant 99% of these sites actually are. The timeless rule of "Free always wins" is taking a toll on the development of websites as conglomerates continue to wholesale "plug and play" technologies. There's too many websites that aren't successful.

Don't mistake me for a conservative who is too afraid to lose his job. I develop and support Drupal, a platform that strives to eliminate repetitive work and allows me to charge for what I actually want to do, create.

These 5 steps might seem broad, however they are essential in order to realize the full potential of an idea. I've seen websites stall right after months of development by lack of initiative on the crew/owner. Don't let that happen to your project.

Find the core

Ever heard of an elevator pitch? That's when you explain exactly what your company/project does in 30-60 seconds. It might seem easy at first to think "I can just explain it really fast". That's not going to work. You want the every word uttered to be important and concise. Before this helps anyone else understand your project, it will help you hone in on what the essence of the project is to begin with. If your idea is an already existing idea with a twist, embrace the twist and make that your selling point, otherwise your project is just rehash.

For more ideas watch Pitches at Techcrunch.com

Build a feature, release, repeat

This is called iterative development. A reason many projects get bogged down and abandoned in web development is usually feature overload which causes severe scope creep or sometimes the investor realizes it will take longer than he/she thought.

A way to curb this rate of failure is to develop the core features of your project and release them. Test them against a real audience, get invaluable feedback and then build on top of the existing code to improve it the right way.

A side-effect of this development process is the prevention of feature overload to new users. If your application has a very cluttered UI but your core message is straightforward, your bounce rate will be higher than if you executed your core message successfully. Your users will sign up to use simple and promised core features. Every feature after that will be something suggested by the users, it's win win.

Feedback is priceless

Feedback is golden, specially when it can help you decide what your next move is and not how bad your previous move (or several moves!) was. This is where you can turn the negative critic into a gold mine of ideas. If you gather feedback from users, use it to decide what feature to improve or remove. The key is to always work in "tangible" features, otherwise your application will be too hard to modify and it'll never be able to keep up (it will fail).

Promote

Everyone has a twitter account, it's fantastic, I suppose. The problem with twitter is the analogy of it being a stadium full of people and everyone is talking out loud (Don't forget the thousands of twitter robots that speak too!). A lot of companies can forget twitter as a means of promotion and use it instead as conversation tool for already existing users (like pizza hut, for example). I'm glad I got that off my chest.

If you found the core of your website. You are much closer to finding your keywords, which is what matters for SEO and PPC. Don't be afraid to start a PPC campaign if you are confident with your keywords. You can always hire an expert (like us!) to help you if it's important.

If you're launching an application, one of the sure fire ways to explode into fame is to negotiate your way into blogs like Techcrunch or Lifehacker. You have to figure out which market your website/application falls in, find the hubs and use them to your advantage.

Sell it well

Deliver what you promise and while your at it, throw the house out the window. If you can't give it all for free, give it real cheap. More often than not, the business model on the internet is wholesale, volume. If you have a blog/content website, you need to do your best to focus on quality content and unfortunately (for the lazy ones), lots of quality content.

If you are launching an application, give it away for some time, you need a buzz. Who's gonna talk about your app if no one is signing up? Your bounce rate is high and your ad words money is evaporating. Make it outrageous (at least while you show your worth) for users. Providing volume services is not extremely expensive, you can afford to give away memberships in exchange for some invaluable buzz.

Do you have any rules of your own to make a successful website? Tell us in the comments





Corey
Lead Designer

It Takes Two To Make A Theme Go Right

Our team is very small. We like it that way, it allows us to have personal connections with our clients and ourselves. Antonio and myself have been developing together for about 4 years now and I've learned a lot from it. Before we met I was mostly a designer for bands and shirt companies. My web experience was only based in some small businesses. Then as I progressed into web and more advanced theming I learned a really important lesson, don't just make the design nice but make it useful and well thought out. Usability is sometimes much more important than a pretty design, but ofcourse the golden egg is having both. The client has a responsibility to provide all functionality and content before a designer even starts a draft to assure a well thought execution of his ideas. Here are some examples of usability and breath-taking design working hand in hand....

http://www.Giraffe.net/

This site is phenomenal, this is a great example of all the functionality being preserved (menus, twitter updates, photo gallery) and still executing a design that would blow people away. Not one link seems out of place or forced and believe me that is a skill in it's own right. You immediately know what this site is about upon one glance. Nothing is confusing about the design, it's well thought out and well executed.

Grooveshark.com

This site allows even the newest users feel like a pro. Every tool is not only easily accessible but almost intuitive. It's flash interface also provides a slick presentation while operation almost like a piece of software rather than a website. You find yourself set up in seconds and that's what can determine if a client/listener will ever return. This site could not ever look this good without the programmers and designers working hand in hand.

Both sites are extremely well thought out and not just from a designers point of view but both a designer and programmer. This brings me to the main point. Always have your content or programming functionality (every button, every slider, every function) in hand before developing, it's very difficult to build or theme something when you have no idea what content is going in or what functions are being provided. If you don't know the purpose or items of importance your design will surely suffer. Designers and programmers and clients need to bring everything to the table before development starts, it is the only proper way. This seems like it would be a duh situation but most clients start development before they even start thinking about content and a developer has no choice but to run with it. Elitist designer attitudes and hands off clients cannot create well done web work. It takes two to make it out of sight.





Corey
Lead Designer

Where influence ends and plagiarism begins.

Einstein once said "The secret to creativity is knowing how to hide your sources." We are all inspired and shaped by our influences but knowing how to use it and knowing the line can define a great designer from a fraud.

Plagiarism, as defined in the 1995 Random House Compact Unabridged Dictionary, is the "use or close imitation of the language and thoughts of another author and the representation of them as one's own original work." but where does the line begin? Is a color scheme a rip off? Is a style or genre of site design a rip off? I don't believe so. I think there are certain items that are free use and can only be written off as inspirational. Color schemes, framing, trendy stylings (big headers, 3d menus, dropshadow or glows), and use of icons in web design are items that can really not be "ripped off". They are common traits among most designers, the key is to take certain ingredients from a lot of influences put them in your creative pot and create something unique and hopefully even better than what your original influences were. A good designer progresses past his influence, a poor designer matches it.

When a designer puts out a good product, just like a good piece of art - it should cause influence and slight imitation. That's how trends occur in design. No one should feel guilty by influence of greatness, it will make you a better designer. But there is a line, and that line is when you take several items from a specific site, including it's defining features. One of the best examples is the recent campaign of Dick Gordon, which has ripped off nearly all identifiable features of the Obama campaigns site.

They have lifted not only color scheme but layout, photography style, and nearly every feature of the page. This is unacceptable. This is passing on another's work as their own. There is nothing to be proud of Allan Palmos, this is ripping off and not just being influenced. The Obama design team created one of the most inspiring beautiful design campaigns ever and to steal something so well done and unique (not to mention known) is just poor work.

Another example of major companies stealing and not being inspired is ex-internet juggernaut AOL stealing from Yahoo. Yahoo spent lots of time and money into how it's homepage is laid out for efficiency and aesthetic appeal (in that order) and AOL went from being influenced by a layout or design to completely stealing everything about it, the format, the icon style, the position of the blocks, the search bar - EVERYTHING.

This can show you that not just low ball designers are susceptible to plagiarism, we all are. We should be concious of it and continue to promote progressive ideas and continue stirring the creative pot filled with pieces of influence.




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